The 1982 7UP commercial entitled "Sun Beats Down" is one of the memorable early 1980s 7UP campaign (the other commercial to be memorable is Pacman's appearance). It directed by Randy Roberts and animator Robert Abel and it runs only one minute. This song contained different lyrics from 7UP version of Kim Carnes' "Bette Davis Eyes" (which also similar jingle in Pacman's appearance). The slogan for the early 80s of 7UP is "The difference is clear"
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